Compliments to the Chef

First, I give Jon Favreau's Chef a thumb's-up review at SXSW. Then, said review is blurbed in a widely disseminated trailer for the movie. Yesterday, David Carr of The New York Times gets on the bandwagon. Today, Jeff Wells complains that, so far, the meanies at Open Road haven't yet screened Chef for him. And now, tonight at the Tribeca Film Festival, Chef is announced as winner of the Heineken Audience Award. Coincidence? I don't think so.